EU-OSHA’s ‘Online OSH Campaign Toolkit’ provides practical advice on how to prepare and run successful OSH campaigns and features practical examples of various communications tools with tips and tricks for their use.
The European Agency for Safety and Health at Work has created the OSH Campaign Toolkit, a dedicated website to provide a step-by-step guide to planning and running effective promotional OSH campaigns, regardless of the size of your organisation.
It’s easy to use and provides all the advice needed to start a campaign.
How do I use it?
The toolkit will help to plan a campaign and decide on its:
- Messages
- Target audience
- Geographical distribution
- Budget, and more
But it’s not a set of strict rules to follow. Instead, the toolkit gives recommendations to choose from and adapt to suit each organisation and its individual circumstances.
Tools and examples
The toolkit suggests resources that will help make a campaign a success, including tools for:
- Media communication
- Advertising
- Events
It offers tips and tricks and provides real-world examples of their use.